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Competencies
The Applied Business Development Program AEC (LCA.E7) is made of 9 competencies. To receive your AEC, you will have to be evaluated for all competencies. The competencies have been grouped in two categories:
Group 1: Sales and marketing competencies – 4 competencies
| BJ3C | Produce a business model and strategy to go from new idea to successful execution. |
| BJ4C | Identify market demand and create integrated marketing strategies to establish a brand. |
| BJ5C | Produce a sales strategy in order to sell a product solution. |
| BJ6C | Promote the organization’s activities through the use of social media and other networking technologies. |
Group 2: Management competencies – 5 competencies
| BJ7C | Identify practical solutions to common legal situations and challenges faced by a business. |
| BJ8C | Make business decisions using basic accounting and financial concepts. |
| BJ9C | Develop and manage a plan for human resources. |
| BJ0D | Implement systems and processes which contribute to operational efficiency and success. |
| BJ1D | Manage business growth and plan for successful succession/exit. |